The Power of the New Tab

Always There, Never Forgotten

The biggest problem with habit tracking apps? You have to remember to open them.

Think about all the habit apps you’ve downloaded over the years. How many are still on your phone, buried three pages deep in a folder, completely forgotten? The app might be great, but if you don’t open it, it doesn’t matter.

Protocol Tab solves this by living in the one place you’re guaranteed to see it: your browser’s new tab page.

You’re Already Opening Tabs

You don’t need to build a new habit to use Protocol Tab. You’re already opening dozens of tabs every day:

• Checking your email
• Starting your work
• Looking something up
• Taking a break
• Browsing during lunch
• Starting your evening wind-down

Every single time you open a new tab, there are your habits. No app to launch. No website to remember. No conscious effort required.

Always in Your Face

Some might say this is intrusive. We say it’s exactly the point.

Your habits should be in your face. They should be impossible to ignore. That gentle reminder every time you open a tab is what keeps you consistent.

Unlike mobile apps that require you to:

1. Unlock your phone
2. Find the app
3. Open it
4. Navigate to the right screen
5. Log your habit

Protocol Tab requires you to:

1. Open a tab (something you were already doing)
2. Click once to update your habit

The Mobile App Problem

Mobile apps live in a different context than your daily work. You pull out your phone, get distracted by notifications, check social media, and suddenly you’ve forgotten why you opened your phone in the first place.

Your browser is where you work. Where you focus. Where you spend hours every day being productive.

By putting your habits there—not on your phone, not in a separate app—they become part of your work routine. Part of your flow. Part of your life.

Constant, Gentle Accountability

Every tab is a moment of accountability:

• Did I do my morning routine today?
• How’s my week looking so far?
• What habits am I building right now?

These micro-moments of reflection, repeated dozens of times per day, create a constant awareness of your habits without being annoying or interruptive.

You’re not getting notification spam. You’re not being nagged. You’re simply seeing your habits when you’re already taking a natural pause to start something new.

This Is Why It Works

Protocol Tab works because it meets you where you already are.

No behavior change required to start using it. No new routine to build just to track your routines. Just open tabs like you always do, and let your habits be there, waiting for you, every single time.

That’s the power of the new tab.